Perhaps you wonder why your beauty products are often
wrapped in pink or violet packaging, or why major drinking manufacturers close
their products in bold colors such as blue and red. The answer is simple:
everything is about the psychology of color. Whether you know it, the colors
that surround you on a daily basis can have a negative impact on your creation
and determine your positive or negative feelings about brands, billboards and
buildings. As you set your brand priorities for 2018, be sure to use more of
your business opportunities, with a thorough look at the color.
Brand in color:
What's behind it?
Whether you are setting up a new company or reshaping a
brand established, you probably think about how to deal with logos, Product Packaging, and other brand
identifiers. There are various factors that you should consider in terms of
font, shape and color. Perhaps the most important is color, which is one of the
first things every customer will realize about their brand efforts. As you
design the packaging and brand design decisions, mention this basic information
about colors:
Red is
accompanied by energy and excitement. This is also accompanied by the purchase
of impedance, so often used as a color for sales promotion.
Blue is a piece
of peace, security and peace. This is also related to the trust and energy of
the men.
Purple is a
traditional royal color and is associated with wealth and respect. It is often
used for skin and beauty products.
Green is
accompanied by peace, tranquility and nature. It is often used to promote
environmental and environmental products.
Orange and yellow
are considered motivating, optimistic colors, but they can also feel anxious.
Black is
associated with strength and power, but it can lose its meaning, if only the
color used as part of packaging or marketing.
White is a symbol
of purity and health. It can also be used to represent neutrality.
Includes color in
packaging design
When it comes to ProductPackaging, choosing the right colors to promote your products is essential.
First, think about the classification of your product. If you create a
beautiful product, use a violet or white package. If you want to focus on the
environmental aspects of your product, choose Green. The goal of connecting
your product to the color of the packaging can have a powerful and supportive
effect while making a color-coded connection to your brand in the consumer
market. Work with Getinstantprinting to create custom packaging for your
product that shows the true essence of your brand through color.
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